Our goal is to understand your business so intimately that what you know, and what we know is interchangeable. We’ve created a methodology just for doing it.

Step 1: INVESTIGATION involves observing your organization to get a better understanding of your situation. We listen to the existing ideas, explore the politics, and assess current initiatives. It’s a critical step in creating an honest and authentic brand that will truly resonate.

Step 2: RESEARCH is a key step in evaluating and validating your marketing initiatives before investing the resources to bring them to market. By observing trends, consumer behavior and the competitive landscape we form a better understanding of your market.

Step 3: ANALYSIS is a logical comparison of the client’s ideas, personalities and concepts uncovered in INVESTIGATION reviewed in light of the RESEARCH findings of competitors, customers base and economic trends. The process is intentionally unstructured to allow for new ideas to emerge.

Step 4: VISION is where we craft the initial poetic statements and visual presentations that develop consensus. Sometimes referred to as “mood boards,” This leverages the information assembled in the previous three stages, and transforms it into usable content that the design team can access.

Step 5: STRATEGY sets the fundamental policies for how the communications program will unfold creating a series of guidelines to maintain consistency across communications. Setting clear policy simplifies operations for your entire staff as there are predetermined solutions defined for most common situations.

Step 6: CREATIVE is where the designers, developers and coordinators create the materials that will be utilized in the campaign. Armed with all the intelligence developed in the preceding phases, the work of distilling the brand into visual, interactive and experiential design takes form during this time.

Step 7: CAMPAIGNS are where the strategy and the creative are opened up to your audience. They are directed by an intended result and tend to fall into four categories, with some necessary crossover. They can motivate people to: have an emotion (Affinity Campaign); learn new information (Knowledge Campaign); buy something (Incentive Campaign); or join a group (Social Campaign).

Step 8: MEASUREMENT is where we review the effectiveness of the campaigns against the original business objectives to see how we did. In the process we often adjust expectations and find new opportunities to reach higher levels of performance over time.