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13 Ideas for a Brand Re-fresh

Effective branding is your best business advantage creating a bond between you and everyone you contact: customers, employees and even competitors. Authentic brands reflect th

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Step 3: Energize

In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and images that act as a shorthand for the brand position. Vis

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July - Color of the Month

Call us old-fashioned, but July’s color inspiration is Americana. Subtly modernized hues or straight-forward USA red, white & blue, it all screams July. Family. BBQs.

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First Tuesday {August}

It’s August and it’s hot. Sizzling hot. During August, Sirius, the “dog star,” rises and sets with the sun, which led ancients to believe that both the sun and S

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First Tuesday {June}

>Change is the only constance This simple paradox is why we’re called Flux. Although I strive for stability, whenever I reach it it’s only temporary. Thing

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Art Direction for Vehicles in Mad Max: Fury Road

 

Every other week, our creative team at Flux Studio holds a meeting to share and discuss their recent artistic aspirations. This week, our senior art director, Sean Marleau,  ...

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Appleton Paper visits Flux Studio

 

Big shout out to Appleton Coated paper company for stopping by our studio. We had the privilege of receiving a personalized tutorial of how and where their paper i ...

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Believing is Seeing

 

What you see depends on your convictions. The ultimate goal of a brand strategy is to position a company, product or service by shaping how they are perceived. It ...

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The Evolving State of the Gig Economy

 

As we have all witnessed in the past few years, many jobs are shifting from conventional full-time positions to a freelance or per project basis. Companies ...

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BOY BRANDS

 

Branding secrets revealed over brews.Join The Modern Pirate, Justin McCormick, to explore how brands tick for men. With decades of brand activation experience for ca ...

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CLARITY BETWEEN CYCLES

 

See things as they really are.It’s the start of a new year; the beginning of the next calendar cycle. This is the time that I always “reset” busine ...

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OUR DISPATCH ON ALL THINGS BRANDING, FROM MIND-BENDING CREATIVE TO CUTTING EDGE TRENDS ALL DELIVERED TO YOUR INBOX ON THE FIRST TUESDAY OF EVERY MONTH.

What the Flux? @FLUXBRANDING

What the Flux? @FLUXBRANDING

INSTAGRAM

  • Art Direction for Vehicles in Mad Max: Fury Road.
Last week at our creative meeting, our senior art director, Sean Marleau, presented a photographic series of the cars used in Mad Max: Fury Road. Sean pointed out that this rustic and steampunk vision was not merely aesthetic. He kept coming back to this idea of functionality and purpose.In a post-apocalyptic desert scenario, the world of the film truly determines the functionality of these gorgeous beasts.After close examination of these vehicles, it is clear that the art directors truly lent themselves to their imagination and to the world of Mad Max: Fury Road.To find the link to see the rest of the series, visit our blog at fluxbranding.com.#fluxbranding #flux #labranding #branding #advertising #losangeles
  • What is #VirtualReality and where is it heading? 😎Here's a great think piece that @KCRW did with some of the leading experts in the virtual reality industry to gain a better understanding of the VR industry and where it is headed now (link in bio 🔝). We've also integrated #VR into our company through via @RealViewVR {check it out} 🕶 #SeeingIsBelieving #FluxBranding #VirtualReality #DTLA #LosAngeles #RealViewVR #Branding #RealEstate #VirtualTours #TakeALookAround
  • A little pre-celebratory for our fearless leaders day of birth 🎁🎂😎🎉 @jamieschwartzman // 📸: @cre8tivkaren // #HBD #BdayVibes #FluxBranding #Design #PhotoInAPhoto #LosAngeles #ArtsDistrict #FrenchBulldogsofInstgram #HappyYouDay
  • CC: @photoshop #CapsuleTutorial #Design #Ps #Branding #LosAngeles #DTLA
  • Who You Are + What You Do = Brand Identity // What do you want people to think when they come across your website and/or platform? 🤔 #FoodForThought #TipsTuesday #Branding #Design #Identity #FluxBranding #DesignStudio #DTLA #LosAngeles #ArtsDistrict
  • First we think it, then we design it (Rome wasn't built in a day) 🤘 #FluxFridays #Design #Concept #Phases #DTLA #FluxBranding #LosAngeles #Process #Branding #ArtsDistrict
  • STAFF SPOTLIGHT: The head of Flux is usually wearing a hat and goatee, making @JamieSchwartzman easy to spot in a crowd. The son of an artist and a doctor, he was raised with both left-brain and right-brain sensibility. This makes him equally adept in the boardroom and in the studio, fusing business acumen and creative prowess in a rare display of talent...Read more by going to link in bio 🔝} #TeamFlux #FluxBranding #CreativeStudio #DTLA #ArtsDistrict #LosAngeles #StaffSpotlight
  • Did you know we're on #Facebook, #Twitter and #LinkedIn? 😊 || Find us @fluxbranding || We look forward to connecting with you and your #brand soon! 😉 #FLUXbranding #MakeTheChange #DTLA #ArtsDistrict #Strategist #Branding #GiveAFlux #Design
  • Where do you see yourself in 5 years? 🤔You can't build a long-term brand without having long-term branding perspective.  #RP @joylasry #MakeTheChange #FluxBranding #DTLA #LosAngeles #Design #Perspective #Branding

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