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First Tuesday, {March 2018}
Essay: Believing is Seeing | The Distill Phase

The ultimate goal of a brand strategy is to position a company, product or service by shaping how they are perceived. It’s a complex process that involves more than simply c ...

First Tuesday {February 2018}
Essay: IGNITE Your Brand | Recochem Website

To reduce the risk associated with a major branding initiative, it’s critical that your agency has a methodology in place. The approach needs to be logical, flexible and rel ...

First Tuesday, {January 2018}
Essay: New Year. New You. | The IDEA Method

The beginning of each new year is a natural time to reflect on the triumphs and tribulations of the last year, and then plan to make the next year even better. (more…) ...

THE SOUND OF TIME
2017 has been a bit of a roller coaster ride.

From a cultural, political and environmental perspective, 2017 has been a bit of a roller coaster ride. As agents of change, Flux has embraced the ups and downs with persisten ...

First Tuesday, {December 2017}
Essay: It’s About Time | Music: The Sound of Time | Work: 2017 Highlights

We know it best because a decade and a half later, in 1965, the Byrds covered the song, driving it to #1 on the Billboard Hot 10. (more…) ...

First Tuesday, {November 2017}
In the Brand: Inspiration | The Source of Inspiration | AAPEX 2017

Think you’re a free thinker? Think again.Brandsare influencing your decisions.This month, we explore Inspiration. (more…) ...

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