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First Tuesday {March}

Last year I began a new practice โ€“ I dedicate the first part of my morning to my own sanity. Rather than jumping directly into a strong coffee and organizing the dayโ

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June - Inspiration of the Month

When the days get long, we like to bounce inspirational sayings and whatnot around to one another to make each other laugh and keep the creative engines humming along. June

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13 Ideas for a Brand Re-fresh

Effective branding is your best business advantage creating a bond between you and everyone you contact: customers, employees and even competitors. Authentic brands reflect th

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First Tuesday {January}

With a blink of an eye the calendar changed to 2016.   I marked it with a bit too much Champagne and the company of friends. The moment was anticipated by everyone

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Virtual Reality: Seeing Is Believing

The promise of being somewhere without actually going is now becoming possibleโ€”using a solution more simple than anyone imagined. Virtual reality is a viable technolog

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Staff Spotlight: Jamie Schwartzman

 

The head of Flux is usually wearing a hat and goatee, making Jamie Schwartzmanย easy to spot in a crowd. The son of an artist and a doctor, he was raised with both left-brain  ...

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Safe Water Now

 

The Solution is Clear. SAFE Water Now is a U.S. non-profit providing expertise, services and resources to solve the problem of unsafe drinking water in Tanzania. Th ...

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Step 1: Ignite

 

IDEA is an acronym that refers to the 4 phase process we follow for revealing a new brand, or simply evolving an existing brand that needs to be sharpened. Itโ€™s based on est ...

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Step 2: Distill

 

During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build consensus around a position that unique ...

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Step 3: Energize

 

In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and images that act as a shorthand for the brand position. V ...

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Step 4: Activate

 

To activate the brand we leverage the new identity in communications and collateral that build awareness and motivate action. As communications touchpoints cont ...

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OUR DISPATCH ON ALL THINGS BRANDING, FROM MIND-BENDING CREATIVE TO CUTTING EDGE TRENDS ALL DELIVERED TO YOUR INBOX ON THE FIRST TUESDAY OF EVERY MONTH.

What the Flux? @FLUXBRANDING

What the Flux? @FLUXBRANDING

INSTAGRAM

  • What is #VirtualReality and where is it heading? ๐Ÿ˜ŽHere's a great think piece that @KCRW did with some of the leading experts in the virtual reality industry to gain a better understanding of the VR industry and where it is headed now (link in bio ๐Ÿ”). We've also integrated #VR into our company through via @RealViewVR {check it out} ๐Ÿ•ถ #SeeingIsBelieving #FluxBranding #VirtualReality #DTLA #LosAngeles #RealViewVR #Branding #RealEstate #VirtualTours #TakeALookAround
  • A little pre-celebratory for our fearless leaders day of birth ๐ŸŽ๐ŸŽ‚๐Ÿ˜Ž๐ŸŽ‰ @jamieschwartzman // ๐Ÿ“ธ: @cre8tivkaren // #HBD #BdayVibes #FluxBranding #Design #PhotoInAPhoto #LosAngeles #ArtsDistrict #FrenchBulldogsofInstgram #HappyYouDay
  • CC: @photoshop #CapsuleTutorial #Design #Ps #Branding #LosAngeles #DTLA
  • Who You Are + What You Do = Brand Identity // What do you want people to think when they come across your website and/or platform? ๐Ÿค” #FoodForThought #TipsTuesday #Branding #Design #Identity #FluxBranding #DesignStudio #DTLA #LosAngeles #ArtsDistrict
  • First we think it, then we design it (Rome wasn't built in a day) ๐Ÿค˜ #FluxFridays #Design #Concept #Phases #DTLA #FluxBranding #LosAngeles #Process #Branding #ArtsDistrict
  • STAFF SPOTLIGHT: The head of Flux is usually wearing a hat and goatee, making @JamieSchwartzman easy to spot in a crowd. The son of an artist and a doctor, he was raised with both left-brain and right-brain sensibility. This makes him equally adept in the boardroom and in the studio, fusing business acumen and creative prowess in a rare display of talent...Read more by going to link in bio ๐Ÿ”} #TeamFlux #FluxBranding #CreativeStudio #DTLA #ArtsDistrict #LosAngeles #StaffSpotlight
  • Did you know we're on #Facebook, #Twitter and #LinkedIn? ๐Ÿ˜Š || Find us @fluxbranding || We look forward to connecting with you and your #brand soon! ๐Ÿ˜‰ #FLUXbranding #MakeTheChange #DTLA #ArtsDistrict #Strategist #Branding #GiveAFlux #Design
  • Where do you see yourself in 5 years? ๐Ÿค”You can't build a long-term brand without having long-term branding perspective.  #RP @joylasry #MakeTheChange #FluxBranding #DTLA #LosAngeles #Design #Perspective #Branding
  • ๐Ÿ‘Œ #WellSaid #Fridaze @dejavita #DTLA #ArtsDistrict #Branding #Identity #Dejavita

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