First Tuesday, {March 2018}
Essay: Believing is Seeing | The Distill Phase

The ultimate goal of a brand strategy is to position a company, product or service by shaping how they are perceived. It’s a complex process that involves more than simply c ...

First Tuesday {February 2018}
Essay: IGNITE Your Brand | Recochem Website

To reduce the risk associated with a major branding initiative, it’s critical that your agency has a methodology in place. The approach needs to be logical, flexible and rel ...

First Tuesday, {January 2018}
Essay: New Year. New You. | The IDEA Method

The beginning of each new year is a natural time to reflect on the triumphs and tribulations of the last year, and then plan to make the next year even better. (more…) ...

2017 has been a bit of a roller coaster ride.

From a cultural, political and environmental perspective, 2017 has been a bit of a roller coaster ride. As agents of change, Flux has embraced the ups and downs with persisten ...

First Tuesday, {December 2017}
Essay: It’s About Time | Music: The Sound of Time | Work: 2017 Highlights

We know it best because a decade and a half later, in 1965, the Byrds covered the song, driving it to #1 on the Billboard Hot 10. (more…) ...

First Tuesday, {November 2017}
In the Brand: Inspiration | The Source of Inspiration | AAPEX 2017

Think you’re a free thinker? Think again.Brandsare influencing your decisions.This month, we explore Inspiration. (more…) ...

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