Top 10 Mistakes Real Estate Developers Make on the Internet in a Down Economy

No need to waste time explaining the current financial situation. Chances are, you already know that tale all too well.   Although, there are signs of recovery, we’ve

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Reality & Impermanence

Change is the only constant. This simple paradox is why we’re called Flux. Although I strive for stability, whenever I reach it it’s only temporary. Things are always

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The Science of Creativity

  What's the Science of Creativity? Congratulations to the Ravens for winning the Super Bowl XLVII in an exciting game that kept us screaming. But I think Beyonce

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First Tuesday {January}

See things as they really are. It’s the start of a new year; the beginning of the next calendar cycle. This is the time that I always “reset” business strateg

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June - Inspiration of the Month

When the days get long, we like to bounce inspirational sayings and whatnot around to one another to make each other laugh and keep the creative engines humming along. June

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Step 3: Energize

In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and images that act as a shorthand for the brand position. Vis

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FLUX Gives Back- Avon Walk for Breast Cancer

Karen Maxwell, FLUX Co-founder, is on a crusade to stop Breast Cancer. Karen accepted the challenge and is participating in the Avon Walk for Breast Cancer. She will walk i

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Instagram Launches Video - Opens Creative Branding Opportunities Video on Instagram Opens Creative Branding Opportunities New branding news seems to come in by the day on how ideas for online brand marketing are

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First Tuesday {May}

What’s your reason to believe? I consider myself a reasonable person. In fact, I tend to make most of my decisions based on reason. By observing a situation, I

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Taking stock in Cannabusiness. Harvest is a cannabis dispensary located in San Francisco. To support the brand launch of the retail locations and merchandisi

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First Tuesday, {March 2018}
Essay: Believing is Seeing | The Distill Phase

The ultimate goal of a brand strategy is to position a company, product or service by shaping how they are perceived. It’s a complex process that involves more than simply c ...

First Tuesday {February 2018}
Essay: IGNITE Your Brand | Recochem Website

To reduce the risk associated with a major branding initiative, it’s critical that your agency has a methodology in place. The approach needs to be logical, flexible and rel ...

First Tuesday, {January 2018}
Essay: New Year. New You. | The IDEA Method

The beginning of each new year is a natural time to reflect on the triumphs and tribulations of the last year, and then plan to make the next year even better. (more…) ...

2017 has been a bit of a roller coaster ride.

From a cultural, political and environmental perspective, 2017 has been a bit of a roller coaster ride. As agents of change, Flux has embraced the ups and downs with persisten ...

First Tuesday, {December 2017
Essay: It’s About Time | Music: The Sound of Time | Work: 2017 Highlights

We know it best because a decade and a half later, in 1965, the Byrds covered the song, driving it to #1 on the Billboard Hot 10. (more…) ...

First Tuesday, {November 2017}
In the Brand: Inspiration | The Source of Inspiration | AAPEX 2017

Think you’re a free thinker? Think again.Brandsare influencing your decisions.This month, we explore Inspiration. (more…) ...

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