flux branding
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
Brand Methodology
An alchemical combination of strategy, visuals, and voice, the elements of a brand coalesce to form more than the…
Curiosity in Branding
What’s your brand identity? An explorer? A guide? A ruler? Are you a jester, a magician? Brand engagement is the…
Joy Brands
Flux is a brand transformation studio. We take brands from now to next by crafting identities that catch eyes and…
Brand Identity is Marketing Infrastructure
Infrastructure is trending. USA lawmakers agreed on a $1.2 trillion infrastructure bill. Regardless of your opinion, it’s a once-in-a-lifetime investment…
Are Brands The Last Trusted Institutions?
Who do you trust: Government? Science? Tesla? Some institutions that were once commonly considered the bastions of trust…
Safety Brands
Brands provoke us. They make us feel excited, inspired, powerful, and hopeful. Brands work across the whole spectrum of emotions…
Spirit Brands
Brands are influencing you. They make you think, make you smile, make you change your mind. They’re masterminds of emotional…
