flux branding
Real Estate Branding: How to Differentiate in a Booming Market
With so many high-quality developments all within a click or swipe, real estate branding is the most reliable way to…
The Pit & The Pendulum
>Is your brand ready for the changes ahead? Great brands evoke an emotional response when people encounter the product,…
The Paradox of Progress
As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s…
Fact or Feeling
>It’s likely that who you will vote for is a function of how you respond to an avalanche of messages….
Brands In Flux
Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But the rapid evolution…
Brand Your Purpose
My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process…
The Science of Opinions
I’ve worked in dozens of creative industries for several decades. It’s involved presenting a lot of creative work, followed by…
Are you Contagious?
You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly…
