flux branding

The Paradox of Progress

The Paradox of Progress

  As things get better, there’s more to lose. We finally reached the end of the 2020 campaign season. It’s…

Fact or Feeling

Fact or Feeling

>It’s likely that who you will vote for is a function of how you respond to an avalanche of messages….

Branding vs Propaganda

Branding vs Propaganda

Star Spangled Branding The explosive momentum of the Internet has created a perfect environment for quickly spreading images and ideas…

Brands In Flux

Brands In Flux

Brands are everywhere, influencing your behaviors by manipulating your emotions. That’s been the case for decades. But the rapid evolution…

Brand Your Purpose

Brand Your Purpose

My tendency is common among business owners. To ensure consistently high quality, I scrutinize the smallest detail. The thinking process…

The Science of Opinions

The Science of Opinions

I’ve worked in dozens of creative industries for several decades. It’s involved presenting a lot of creative work, followed by…

Are you Contagious?

Are you Contagious?

  You don’t want to get Covid-19, but you certainly want your brand to spread like a coronavirus —without deadly…

Brand Reincarnation

Brand Reincarnation

  Sometimes brands die. It can result from a number of causes— accidental, poor care, infection, senility. Like people, brands…