flux branding

Habits & Rituals: The Holy Grail of Branding (Part 2)

Habits & Rituals: The Holy Grail of Branding (Part 2)

Understanding consumer behavior is essential in branding. Unlike marketing, where the goal is to match your offering with a targeted…

Step 1: Ignite

Step 1: Ignite

IDEA is an acronym that refers to the 4 phase process we follow for revealing a new brand, or simply…

Step 2: Distill

Step 2: Distill

During the distill phase, our findings are summarized into a brand platform with vision, mission, beliefs and tone to build…

Step 3: Energize

Step 3: Energize

In the energize phase we develop the visual foundation for a new brand identity with logo, color, type, pattern and…

Step 4: Activate

Step 4: Activate

To activate the brand we leverage the new identity in communications and collateral that build awareness and motivate action. As…

Bardos & Brands

Bardos & Brands

The Tibetan word bardo means “intermediate state.”

Change is the only constant. We try to delude ourselves that we can craft stability and permanence, and sometimes we succeed for periods at a time.

5 Essential Benefits Of An Authentic Brand

5 Essential Benefits Of An Authentic Brand

Great branding isn’t the product of great graphic design; it’s a result of thoughtful and strategic action. Our methodology, The…

Creative Measurement

Creative Measurement

Creative Measurement: Part 2 of our 4-part series Last month we discussed the complex series of analysis we perform in…