Casso is a new breed of real estate brokerage specialized in the homes of NELA (Northeast Los Angeles). Flux Branding was selected to craft a name and identity that would represent the vision of the founders, who were both successful agents in the corporate world. The name Casso was a playful twist on “casa”, which was surrounded by a bold, colorful system of visual language. The resulting brand identity is light, fun and appealing. Easily recognizable, the look is a departure from typical. We like that.