Dougherty is an established architectural firm with offices in Costa Mesa and Oakland, CA. Specializing in planning, design and development projects for schools and universities, the company is well-respected after decades of successful operations. Flux Branding was selected to develop an all-new brand identity that better reflected the company’s ethos, and express it across key communications components. Beginning with brand positioning, we established a strong concept: Design-Forward. Design-forward is both philosophy and methodology that clearly defines how Dougherty thinks and works.