NAPA (National Automotive Parts Association) was founded over 80 years ago to meet America’s growing need for an effective auto parts distribution system. NAPA is an industry leader and an invaluable partner In the flow of parts from manufacturers to NAPA AUTO PARTS stores. FLUXbranding created an updated identity for NAPA Pro Series, a private-label brand of replacement automotive parts. By leveraging a sponsored top-fuel race car driven by  John Lombardo, a recognizable brand was formed with packaging, website, stationery, flyers, catalogs, and a variety of promotional materials.