I’m fascinated by the Occupy Wall Street movement as a case study for social activism in the digital age. Although it’s specific agenda is unclear, it’s an amazing brand that rapidly achieved global awareness. And it did it without a visible leader. When something reaches a tipping point this quickly, it’s power cannot be underestimated or dismissed (as some current pundits and candidates are attempting to do).

Whatever your political leaning, Occupy is symbolic for shifting public sentiment towards “fairness”. If an articulate and savvy leader emerges to leverage this newly formed communications channel then we could see Occupy evolve into a force for real change.

Thanks to Online MBA for posting this interesting graphic that attempts to explain Occupy Wall Street.

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