PROCESS IS POWER
Typically a company will think seriously about the condition of their brand during times of challenge. A successful branding initiative is an asset that can be measured on the balance sheet, in the boardroom and in the trenches. It’s important that the branding firm you choose is the right fit for your company. It is also important that you understand the steps it will take to reach a successful outcome.
Without a clearly understood process and plan in place, the Branding can be physically and emotionally disruptive. New collateral needs to be developed. Old habits and messages need to be tabled. New attitudes and restructured tolerances need to be addressed. When we work, you will have a clear calendar with identifiable milestones and a communications strategy so that our work will not disrupt yours.
The IDEA method is our proven 4-step process developed by working with hundreds of personalities in over a dozen years, across a panorama of industries and initiatives. As a result of those experiences, we have a plan and a back up plan to keep things on track, on time and on budget. Usually, the only surprises are pleasant one.
At FLUX Branding we will be your strategic partner for months and perhaps years to come. At the conclusion of our initiative your brand will feel fresh and yet reflect the authentic story of your company, your products and your services. You will have a great idea. Good brands make it look effortless. Good firms know that it’s not.