Santee Village Lofts is a residential adaptive reuse project in Downtown LA’s Fashion District. FLUXbranding created a refreshed brand position to re-market the project after acquisition by client Kennedy WIlson. To jump start the sales effort, FLUX designed new identity, sales center displays, impact signage, printed literature, photography and video support. Communications activation included print and online ads combined with a dedicated social media outreach on Facebook, Twitter, YouTube and across relevant blogs. An initial limited release sold out on 1st Chance Sale weekend.