Solair is a transit-oriented development that resulted from a public/private partnership between developers ST Residential and LA Metro. Directly above the Metro Purple Line Station, Solair is widely recognized as the ultimate address for Korean Americans interested in an urban residence in Koreatown, Los Angeles. FLUXbranding refreshed the identity for the project and launched its grand opening with a ribbon-cutting ceremony that featured Mayor Antionio Villariagosa. Lifestyle photography, signage, way-finding, sales center graphics, a new website and printed literature became the foundation for the sales team’s successful outreach.
