The IDEA METHOD

The IDEA Method™ is the 4-step process we use to understand our clients’ needs,
develop a strategy, create communications and spread your brand messages across
all media platforms. Each step logically defines how we systematically approach
our engagement from every angle, considering all possibilities and listening to all
influencers. It is a logical, rational approach for creating authentic brands that
generate emotions which resonate with stakeholders, customers, constituents and
even competitors.

The IDEA Method™ ensures that all of our collective energy is fueled by information,
innovation, inspiration and insight. The result is a powerful, authentic brand personality
that can be projected across all levels of constituent outreach. A brand that reflects
who you really are and what you really do, so that customers can connect with your
story, form an emotional bond with your brand, and strongly consider any new product
or service that you offer.

Ignite

The initial spark between you and FLUX. We stop, look and listen to everything happening within your brand, your employees, your industry, your customers and your competitors to understand the 360 degrees of your current situation. The outcome is a Research Report that provides a baseline of information from which to grow a real and authentic brand.

SEVEN POINTS OF IGNITION

Brand Discovery

  • INTERNAL EXPLORATION
  • STAKEHOLDER INTERVIEW
  • RETREAT WORKSHOP
  • ASSET REVIEW
  • CUSTOMER SURVEY
  • MARKET TRENDS
  • COMPETITOR
    INVESTIGATION

Distill

We boil down the information we gathered during the investigation into the essence of your unique selling principles. Great brands set themselves apart and celebrate what makes them different. These differences are then re-tuned as assets that inform brand concepts, mood boards, core copy and infographics we aggregate into a strategic document.

SEVEN AREAS OF DISTILLATION

Brand Positioning

  • CONCEPTUAL CREATIVE
  • BRAND PLATFORM
  • COMPANY & PRODUCT NAMING
  • VISUAL LANGUAGE
  • CORE COPY
  • UNIQUE SELLING PROPOSITIONS
  • COMMUNICATIONS
    ARCHITECTURE

Energize

We set our creatives free to turn the vision into tangible assets like naming, logo, color, tagline and corporate identity. These deliverables collectively form a visual language that powers all communications with your brand intuitively and immediately. To ensure that all silos of your company are aligned, we prepare a practical Style Manual that is maintained as reference for all of your creative execution.

SEVEN IMPERATIVES TO CREATE ENERGY

Brand Identity

  • LOGO
  • STATIONERY SYSTEMS
  • COLOR PALETTE
  • IMAGERY
  • TYPOGRAPHY
  • ICONS
  • INFOGRAPHICS

Activate

Now it’s time to leverage your brand by turning on the strategies for successful campaigns. We create simple, bold communications that carry the brand to your constituents in websites, sales collateral, packaging, exhibits, events, presentations, videos, social media initiatives, promotions and trade shows. Through ongoing collaboration, we are your partner across a broad range of initiatives that have a singular purpose: to achieve business objectives.

SEVEN PHASES OF ACTIVATION

Brand Expression

  • PRINT COLLATERAL
  • WEBSITES
  • PACKAGING
  • ADVERTISING
  • SIGNAGE & WAYFINDING
  • EXHIBITS & TRADE SHOWS
  • MERCHANDISING & DISPLAYS