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Habits + Rituals: The Holy Grail of Branding (Part 1)

People thrive on routine. Although we seek new experiences to break predictability, and delight with surprises, having regularity is essential for long-term happiness. Since o ...

Habits & Rituals: The Holy Grail of Branding (Part 2)

Understanding consumer behavior is essential in branding. Unlike marketing, where the goal is to match your offering with a targeted prospect in hope of generating a lead, ...

The bread is crack. Explore Tartine DTLA

Flux is a busy branding studio and sometimes it is hard to get out of the office... except for food. The Arts District of DTLA just got better with our new neighbor Tartin ...

Home is a Feeling (So is Your Real Estate Brand)

There’s no place like home. Home is where the heart is. Home isn’t a place, it’s a feeling. Real estate has changed dramatically in the last decade. The market ...

Dandelion Chocolate at ROW DTLA

Few things are as pleasurable as chocolate. We like those other things too, but they are always better with the flavor of great cocoa. And there's a new game in our hood,  ...

Brands Take Stands

Where do you stand? You might not realize it, but you align yourself withbrandsthat reflect your own preferences. Think about it. I choose what to buy based on how I feel a ...

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