flux branding

More Than a Logo: What Is a Branding Strategy?

More Than a Logo: What Is a Branding Strategy?

Just about everyone you meet will have some idea of what a “brand” is. But while the imagery and aesthetics…

6 Internal and External Benefits of Branding

6 Internal and External Benefits of Branding

It’s often said that brand is everything. The meaning is twofold. At one level, “everything” refers to the make-or-break success…

Balancing Product Marketing vs. Brand Marketing in Business

Balancing Product Marketing vs. Brand Marketing in Business

Striking the right balance of product marketing vs. brand marketing can determine where your company’s money goes – and whether…

Cooper Hewitt 2022 NDA Winners

Cooper Hewitt 2022 NDA Winners

October 17-23 is National Design Week. Launched in 2006, it’s a time to celebrate the power of design in our…

What Is Brand Identity?

What Is Brand Identity?

At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…

LIV on Pico Naming Party

LIV on Pico Naming Party

It’s always fun to see the brands we make enter into the world. We’ve been hard at work with Cityview…

Position Your Brand for Success

Position Your Brand for Success

Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…

How Formula 1’s Rebrand Strategy Changed the Game

How Formula 1’s Rebrand Strategy Changed the Game

  We’re not all racing fans at Flux– but Alex has convinced us why the sport is worth talking about….