Dougherty is an established architectural firm with offices in Costa Mesa and Oakland, CA. The company is well-respected after decades of successful operations in planning, design, and development projects for schools and universities. Flux Branding was developed an all-new brand identity that better reflected the company’s ethos and express it across key communications components. Beginning with brand positioning, we established a strong concept: design-forward. Design-forward is both philosophy and methodology that clearly defines how Dougherty thinks and works.