Client: HBK Investments
Combining 188 live/work lofts with select retail and commercial spaces, Factory Place is a creative community that represents the perfect alchemy between old and new. From polished concrete floors, rustic steel beams and exposed original brick, to expressive floor plans, state-of-the-art amenities and exceptional community features, there has never been a more compelling reason to call the Downtown Arts District home. FLUX Branding created a comprehensive identity campaign reflecting the authentic character of the property, which supported rapid absorption to a vibrant community of cultural creatives.
Logo + identity System