Find the "Right Match" for your vehicle



Client: Recochem

Flux Branding was selected to relaunch the OEM Antifreeze/Coolant brand in the USA with brand strategy, market research, new packaging, website, videos and digital advertising. The Flux team designed a whole new packaging appearance, using bright color in bold fashion on mylar labels with chrome accents. “The Right Match” was developed as a messaging campaign to quickly communicate the benefit of selecting the products. Short-form webmercial videos explain how it works, using an online EasyMatch tool that quickly finds the consume’s matching product.

Client Services

Visual Language

Print Collateral

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.