flux branding
Living Artfully in DTLA
OLiVE DTLA is a multifamily project for young, creative urbanites in Downtown Los Angeles. With a unique visual language and a highly successful PR launch campaign featuring local artists, the building reached initial lease up upon opening.
Client
The Wolff Company
Real Estate
Olive DTLA
- Property Positioning
- Leasing Collateral
- Website
- Signage
- Launch Campaign
- Video Content
- Artist-In-Residence Event
Flux created a visual language distinctly for them mixing creative energy with a rock-n-roll edge. The use of the dove relates to the name Olive– a traditional offering of peace. We used an unexpected color scheme to stand out among the crowd.
We coupled that identity with a highly successful PR launch campaign to select an Artist in Residence. For 6 months, an artist lived on site rent free and received a monthly stipend to enhance the building with their style.
Flux crafted a highly successful PR launch campaign to select an Artist in Residence, including a global search for applicants. The campaign received national attention, becoming a major moment in the burgeoning movement of developers and artists collaborating to bring life and culture to living spaces.
Our Artist in Residence campaign culminated in a launch event featuring the winning artist and a gallery exhibition of the finalists. We also produced a video and photo content of the event to be used in future communications and the website.
