Client: Shomof Group
The Sears Mail Order District is a major new development in Downtown Los Angeles by the Shomof Group. Encompassing the historic Sears distribution facility and the surrounding 25 acres, The Mail Order District (MOD) is a visionary project that reactivates this architectural icon. Flux Branding was selected to develop an authentic brand that integrates the building and its history under a unique patriotic position.
The name “Mail Order District” was selected to honor the original purpose of the 1.8 million square-foot facility. To support the success of the Sears Catalog mail order business, the LA Sears Building was part of a national network of similar warehouses that fulfilled the goods America wanted most.
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