The Mail Order District
Seven distinct properties and 600,000 sq ft. of retail and office space on 25 acres in DTLA

Client: Shomof Group

The Sears Mail Order District is a major new development in Downtown Los Angeles by the Shomof Group. Encompassing the historic Sears distribution facility and the surrounding 25 acres, The Mail Order District (MOD) is a visionary project that reactivates this architectural icon. Flux Branding was selected to develop an authentic brand that integrates the building and its history under a unique patriotic position.

The name “Mail Order District” was selected to honor the original purpose of the 1.8 million square-foot facility. To support the success of the Sears Catalog mail order business, the LA Sears Building was part of a national network of similar warehouses that fulfilled the goods America wanted most.

Client Services

Audit Report
Brand Position
Brand Vision
Name & Tagline
Tone of Voice

Visual Identity System
Art Book
Leasing Book
Flip Book
Website

Over 18 years of experience with hundreds of brands, we know the path. Let’s take the first step.