flux branding
Cooper Hewitt 2022 NDA Winners
October 17-23 is National Design Week. Launched in 2006, it’s a time to celebrate the power of design in our…
What Is Brand Identity?
At Flux, we talk a lot about brand identity. And we regularly share different examples of how your brand is…
LIV on Pico Naming Party
It’s always fun to see the brands we make enter into the world. We’ve been hard at work with Cityview…
Position Your Brand for Success
Knowing who you are isn’t always easy, and communicating it powerfully and succinctly is even harder. It’s challenging to sum…
Strong Cup of Design
Design Inspiration: Coffee Packaging This month, we’re featuring a brand we built for Flax Coffee Co., an organic coffee company…
Brand Naming
Whether it’s your entire company or a new product, you don’t have a brand until you have a name. It’s…
What is Branding?
We’re getting down to basics today: What is a brand? What is branding? We’re in the business of communications. We…
Inspiration: Book Cover Design
Visual communication is incredibly powerful. Because the brain processes images faster than words, how something looks is integral to how…
