First Tuesday, July 2018 Essay: Star-Spangled Branding | Spotlight: Diego Campbell
The explosive momentum of the Internet has created a perfect environment for getting words, images and ideas out to the public.
First Tuesday {February 2018}
Essay: IGNITE Your Brand | Recochem Website
To reduce the risk associated with a major branding initiative, it’s critical that your agency has a methodology in place. The approach needs to be logical, flexible and rel
First Tuesday, {January 2018}
Essay: New Year. New You. | The IDEA Method
The beginning of each new year is a natural time to reflect on the triumphs and tribulations of the last year, and then plan to make the next year even better.
THE SOUND OF TIME
2017 has been a bit of a roller coaster ride.
From a cultural, political and environmental perspective, 2017 has been a bit of a roller coaster ride. As agents of change, Flux has embraced the ups and downs with persisten
First Tuesday, {December 2017}
Essay: It’s About Time | Music: The Sound of Time | Work: 2017 Highlights
We know it best because a decade and a half later, in 1965, the Byrds covered the song, driving it to #1 on the Billboard Hot 10.
First Tuesday, {November 2017}
In the Brand: Inspiration | The Source of Inspiration | AAPEX 2017
Think you’re a free thinker? Think again. Brands are influencing your decisions. This month, we explore Inspiration.
First Tuesday, {October 2017}
Fear is a way brands influence you. It’s a feeling induced by a perceived danger— either real or imaginary. Brands are influencing your decisions. This month,
First Tuesday, {September 2017}
Tapping into imagination, new technology makes what used to be impossible, possible. Brands are influencing your decisions. This month, we explore Inspiration.
First Tuesday {July}
Happy Independence Day! It's what we Americans are all about— independence. Today's reflection revolves around the concept of Salvage & Salvation, and
First Tuesday {June}
The world you see depends on how you see the world. These are extraordinary times for communications. The nature of “facts” have been put in question agai
The Evolving State of the Gig Economy
As we have all witnessed in the past few years, many jobs are shifting from conventional full-time positions to a freelance or per project basis. Companies ...
Step 1: Ignite
IDEA is an acronym that refers to the 4 phase process we follow for revealing a new brand, or simply evolving an existing brand that needs to be sharpened. It’s based on est ...
The Idea Method
4 Steps to Revealing a Brand Part 1 of 5 >Typically a company will start to think seriously about their brand during times of change. That’s why we nam ...
New Talent: Mark Lafata
Our latest Creative Alchemist to join the Flux Branding team is Mark Lafata. Mark graduated in 2014 with a BA in Graphic Design. He is passionate about well-crafted ...
Project Spotlight: The Hubb
Where Work + Life Connect The Hubb is a newly renovated office complex located in the heart of Downtown Long Beach’s historic core. Recently acquired by Ocean ...
Project Spotlight: Domus
Smarter Payment Processing Domus is an electronic funds clearing platform optimized for multi-family rental properties. The enterprise-level system is provided by E ...
