flux branding
Imagination Brands
Brands are selling more than just products and services. They’re selling us states of being. Brands create atmospheres through written…
The Spirit of Adventure Brands
Brands are always influencing us. They make us laugh. They make us cry. They tug at our heartstrings and light…
Branding + Emotion
Last month’s essay introduced the Brand Feel Wheel. It’s an easy way to understand how brands turn offerings into…
In The Brand
Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion,…
Hack Your Brand
The New Hacking Hacking has taken on new meaning in the 21st century. Previously considered an offensive move, hacking has…
7 Benefits Exceptional Branding Brings To Your Business
What are the benefits of a brand? Branding a term that’s newly defined in terms of modern communications, and has…
Cancel or Consequence?
>The double edged sword of freedom. Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our…
Making A Brand Pivot
Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020…
