flux branding
Last month’s essay introduced the Brand Feel Wheel. It’s an easy way to understand how brands turn offerings into…
Brands are influencing you. They’re consistently making appeals to your emotions using subconscious suggestions. It could be considered coercion,…
The New Hacking Hacking has taken on new meaning in the 21st century. Previously considered an offensive move, hacking has…
What are the benefits of a brand? Branding a term that’s newly defined in terms of modern communications, and has…
>The double edged sword of freedom. Harper’s Magazine, the oldest general-interest monthly in America, explores the issues that drive our…
Brands are facing new challenges. The rules have changed and it’s time to pivot. The great pandemic of 2020…
With so many high-quality developments all within a click or swipe, real estate branding is the most reliable way to…
>Is your brand ready for the changes ahead? Great brands evoke an emotional response when people encounter the product,…