flux branding
Brand Loyalty
What makes people loyal to brands? Finding a way into the hearts of your customer isn’t a scientific process. But…
Brand Culture
Branding impacts more than sales and marketing initiatives. It is also a powerful influence on a company’s internal culture,…
Brand Spirituality
There are two schools of thought behind this. One is that organizations tactically recruit unified types of people. The…
What Is Brand Intelligence?
Brand intelligence is just one example of how your brand is much more than your logo. Branding combines psychology, logic,…
What’s Your Brand DNA?
It’s a molecule with a double-helix pattern that stores biological information. Scientifically speaking, your DNA is what makes you who…
Brand Karma
The concept of brand karma adds important principles for how businesses must behave. If profit was the only objective, there…
5 Steps to Brand Brilliance
When your brand identity is authentic, it shines bright. Brilliance is fascinating. Brilliance is breathtaking. Brilliance is charming. From Prada…
Habits + Rituals: The Holy Grail of Branding (Part 1)
People thrive on routine. Although we seek new experiences to break predictability, and delight with surprises, having regularity is essential…
