EcoGreen Air is dedicated improving the quality of indoor air. Their teams do the dirty work of removing accumulated dust inside ductwork, a problem that can impact health. Flux Branding was selected to craft a clean, modern, friendly brand that would separate them from the pack. Starting with a fresh “appy” look, a simple graphic icon of a clean breeze was used as an anchor. Heavy rounded typography and clean colors support the look. A whole system was developed for fleet, uniforms, ads, digital banners, and more. The result is something that appeals to higher-end consumers who seek the best, most professional service providers.