Fenco was a family-owned automotive aftermarket parts company with a 60-year legacy. After an acquisition by a larger company, Fenco selected FLUX Branding to modernize the identity and prepare it for increased distribution into major retail chains. A new identity was created that honored the past while looking forward with a fresh, clean look. A bold choice was made to use 100% cyan as the corporate color resulting in excellent color management in printed materials. A comprehensive expression into exhibits, packaging, catalogs, video and collateral was successfully delivered.