flux branding

Flax_Header

Introducing America to Telba.

Flax coffee came to us to help them introduce America to Ethiopia’s other traditional hot beverage: telba, brewed from roasted flaxseed. They had already formulated the perfect hybrid blend of coffee and flax, but they needed to bring the meaning of telba to health conscious consumers in the American marketplace.

Client

Flax Coffee Co

Consumer

Flax Coffee Co
  • Brand Positioning
  • Identity
  • Packaging
  • Website Design

 

FLaxBag&Beans_L
FLax_BusCard

We created a unique brand for this premium health and wellness product line. Brand positioning, brand identity, package design, and a refreshed website rounded out a beautiful branding package in the CPG segment.

Flax_Concept

The brand played with several conceptual elements: health and wellness, traditional Ethiopian culture, and sustainable production.

Flax_Barista Chemex
Flax_PourOver
Flax Pin

We crafted a character for the brand, a woman named Telba, whose image could be carried across communications to humanize the brand experience. In the logo, she is framed within the shape of a flax flower.

Flax ID
FlaxBag_L
FlaxBag_R
Flax Journal

The packaging uses bright colors set against black, a unique combination in the coffee sector. A variety of colors delineates their different product offerings, from straight coffee to flax/coffee blends. The illustrated flax flower on the bag gives the brand a natural, delicate look.

Flax_Product_Bags
FlaxBag&Coffee
FlaxBarista_Rhoriz
FlaxIcedCoffee_Lvert
Flax_Waterbottles
Flax_Merch