G12 is a newly constructed multi-family community located in DTLA’s South Park District. Flux Branding was selected to develop a bold, contemporary, upscale brand identity for the property. By fusing the G12 characters into an integrated art piece, a new logo was established rendered in gold foil. Using the interior design plan as inspiration, a unique pattern was created to provide a unifying visual element for brochure, signage and collateral. Signage for a pop-up leasing center across the street features gold sequin curtains that catch the eye.