MPi is the industry leader in providing the latest software products plus coaching and training support to automotive dealership service departments. FLUX re-energized the MPi corporate and product brand of EDGE WorldClass with a complete rebranding initiative to complement MPi’s aggressive pricing model restructure. In a 4-month window, FLUX coordinated a comprehensive new brand ID system and style guide, infographics and custom icons to communicate the product suite, a 30’x40′ custom exhibit with sales and product demo presentations for iPad, dealership photo shoots, brochure and a web design overhaul to bring the new brand into complete alignment.