Nikko Sushi

A highly specialized B2B client, Nikko Sushi partnered with FLUX Branding to create a complete branding package that would expand their presence as a premier grab n’ go sushi supplier for Costco and Lucky’s grocery store chains. After a thorough investigation of business operations, FLUX created an entire visual system that extended and applied the brand to a wide range of communication initiatives. FLUX first developed a vision book followed by a refreshing logo design, branded food package labels and stationery including business cards, letterhead and envelopes.  A contemporary, responsive design website and a 9”x12” marketing folder rounded out this dynamic campaign.