Designed to express the concept of simplicity, Quality-Built is an automotive aftermarket parts brand created for professional mechanics. Engineered to meet or exceed OE specifications, the identity was crafted to communicate their commitment to quality through extensive testing and component enhancements. FLUX Branding created the brand concept, identity, visual standards, packaging, displays, website and print collateral. The anchor brand is now the leading traditional aftermarket parts brand for Motorcar Parts of America.