Santee Village Lofts is a residential adaptive reuse project in Downtown LA’s Fashion District. FLUX designed a refreshed brand position to re-market the project after acquisition by client Kennedy Wilson. To jump-start the sales effort, FLUX created a new identity, sales center displays, impact signage, print collateral, photography and video. Communications activation included print and online ads combined with a dedicated social media outreach and across relevant blogs. An initial limited release sold out on 1st Chance Sale Weekend.