Touch The Sky. Sky Ala Moana is a new, twin-tower high-rise residential project is located in the heart of Honolulu, adjacent to the island’s most influential shopping center. With nearly 800 units anchored by a retail podium, Sky Ala Moana is a transit-oriented development along the future HART rail line extension. The property features 390 market-rate condos, 300 hotel suites and 90 affordable condos, anchored by a 53,000sf amenity deck. Shops and restaurants are located at street level.
Flux Branding was selected to craft an authentic identity for the project. Inspired by the relaxed atmosphere of Honolulu, the design uses varying atmospheric colors. Flux developed a visual language that’s contemporary and modern, a departure from the tropical or kitsch themes typically associated with Hawaii.
An interactive website with searchable floorplans includes extensive information about the property. Unit availability is displayed in an online inventory management module we created.
A 60-page printed book features original photography of the surrounding area. Modeling includes a family with small children enjoying the beach, a couple exploring Honolulu, and a fashionable woman basking poolside.