Real Estate


Solair is a mixed-use luxury high-rise condominium located in the Koreatown area of Los Angeles. The site rests immediately above the Metro Purple line station at Western and Wilshire, making it exceptionally transit-oriented. Flux was selected to develop a brand identity and launch the property with high visibility. The solution included a ribbon cutting ceremony with LA Mayor Antonio Villariagosa, Metro CEO Art Leahy and other respected officials, gaining mainstream media coverage on news, TV and radio.

brand strategy
identity + logo
stationery system
signage + wayfinding
events + invitations
public relations
print + online advertising
email marketing