Xtreme HD

Positioned as a new brand for heavy duty automotive aftermarket replacement parts, Xtreme HD was created for Motorcar Parts of America to support  a channel expansion into a new market. By utilizing a recognizable bright green color, combined with bold icons, the new look was both striking and cost-effective. The campaign included brand identity, website, package design and print collateral. An extension was subsequently developed  for the Powersports vehicle market with a bold orange key color, and an aligned overall appearance.