General Manager Joel Petersen

Joel likes to move forward, so it’s not surprising he’s been a skateboarder since he was 11 years old. More than a hobby, it’s shaped who he is today. What began in the streets of Omaha, Nebraska, became a passion for knowing the true effects of gravity. A small error in judgement can result in a world of hurt.

In balancing risk and caution, he’s found guiding principles. He believes these are fundamentals that apply to business as well. Understanding natural forces of momentum, force and friction translate into his point of view for propelling creative and professional teams. It’s a simple metaphor that continues to inspire him personally and professionally as the General Manager of Flux Branding.